As a community steward, the company plans to continue supporting its neighbors in any way possible.
In 2010, the Community Action Partnership of Utah awarded Admiral Beverage’s Leonard Hernandez, franchise manager for Pepsi-Cola Bottling Co. of Springville, Utah, with the Community Partner of the Year award. He was awarded for his work, and the work of his sales team, in collecting food for a local food bank, which was part of the Pepsi Refresh Project. During the holidays, plenty of food drives keep food banks stocked; however, the summer months typically don’t collect as much, Hernandez says. Admiral Beverage, in conjunction with its retail partners, developed a food drive that collected more than 100,000 pounds of food in 2010. The company used giveaways, samplings and even a local AA baseball team to collect food.
Last year, the company increased its collections to 118,000 pounds and generated a fundraiser to award a local student with a $500 scholarship. As a result of the program, the company started a backpack program for schools in the area. This program provides hundreds of children at local schools with a backpack full of food to eat over the weekend because it was discovered that many children were typically going without food during the weekend.
In the summer of 2011, the company embarked on a breast cancer awareness campaign in which it offered Diet Pepsi cans with pink ribbons and messaging. The four-month-long campaign resulted in monetary donations to the Huntsman Cancer Foundation and the Benefis Sletten Cancer Institute.
“Every penny of that donation specifically went to the research of cancer,” Reed explains. “The community really responds to those types of campaigns and so it was great to highlight Diet Pepsi and make that donation.”
For more than a decade, Admiral Beverage has been the corporate sponsor of the Wyoming All State Marching Band, which has allowed students to participate in parades at the Orange Bowl, Cotton Bowl, Macy’s Thanksgiving Day parade in New York City, St. Patrick’s Day parade in Dublin and President George W. Bush and Vice President Richard Cheney’s inaugural parades in Washington, D.C. One of the bands had about 670 students, which was possibly the world’s largest marching band, Clay notes.
“Most of these kids never had the chance to leave the state of Wyoming,” Clay explains. “They’ve grown up on farms or ranches or in small towns, so it’s a great experience for them and we’re really proud to be associated with them.”
Internally, the company has a Support Our Troops initiative. Each one of its 40 distribution centers displays a Support Our Troops box for employees to donate items to U.S. troops overseas. Five to six times a week, each office sends care packages to soldiers who are from areas in which the company operates.
Food bank donations, breast cancer programs and armed forces initiatives are just a few of the charitable causes Admiral Beverage supports.
“Whether you live in a town of 5,000 people, 50,000 people or 100,000 people, you have to be part of the community. You have to be involved, you have to care and you’ve got to give back,” Clay says. “And if you’ve got that philosophy, you’ll be successful — not only in business, but in life.”